Table of Contents
Facebook Business Manager (FBBM) is a free and easy way to manage your Facebook presence.
Running your business on Facebook Business Manager can be done in two ways: You can use the dashboard, or you can create ads from the dashboard.
With either option, you’ll have access to all of Facebook’s ad tools and features for managing campaigns, optimizing performance, scheduling posts, and more.
We’ll get into more detail about this later in this article, but first, let’s take a look at some basics!
What is Facebook Business Manager
Facebook Business Manager is a program that provides the owners of Facebook business management pages more control over their social media promotion efforts. It allows owners to handle all aspects of advertising on Facebook with one simple tool, including posts, ads, insights, and more. In perspective, you gain access to Facebook business management in an effervescent way.
Why should I use Facebook Business Manager
You should use Facebook Business Manager for a number of reasons. One reason is that you only have to use one tool, whereas before, you had to have multiple programs. Another is that Facebook Business Manager will save you lots of time by ensuring that your posts are scheduled at the best times.
How to set up Facebook Business Manager
To set up Facebook Business Manager, first head to the Settings page and click on Business Manager. Facebook should then create a page that looks like this:
Now that Facebook Businesses Manager is set up, you’ll need to create your campaign by clicking Create Campaigns. You can then select what type of ad you want from the dropdown menu. You can name your campaign and choose an ad set for it after selecting the objective.
You can now upload a photo or video as well as write a Facebook post. You can also schedule your ad for any time during this next four weeks as well as choose what kind of budget it’ll use. To see how your ads are performing, simply head to your Facebook Ads Manager–you can find it by selecting the Ads option on your Business Tools menu.
How to use Facebook Business Manager
To access Facebook Business Manager’s features, head to the Settings page and select Business Manager. From there, you’ll be able to edit your page, analyze insights from your site visitors, and more. You can also create new ads or campaigns with just a few clicks.
Benefits of Facebook Business Manage
- Facebook Business Manager is a free and easy way to manage your Facebook presence. This article will touch on what Facebook Business Manager is, why you should download it, how to set up and use it, and more!
- You can set up as many as four campaigns with different budgets and times for testing success rates.
- There are options specific to certain objectives, such as web page conversions and mobile app installs.
- The owners of Facebook business pages have more control over their social media marketing and promotion efforts with Facebook Business Manager.
- It only takes one tool, so you don’t have to spend hours futzing with multiple programs or lose track of what you’re doing.
- Facebook Business Manager will save you lots of time by ensuring that your posts are scheduled at the best times.
- You can create ads in seconds with just a few clicks of the mouse, which makes running multiple campaigns much faster and easier.
- Facebook Business Manager offers analytics tools for analyzing insights from your website visitors and understanding how they use your site.
- There are options specific to certain objectives, such as web page conversions and mobile app installs.
- Facebook Business Manager allows users to schedule their posts for any time during a four-week period, which gives you the ability to test out different schedules and find out what works best with your audience.
- Facebook Business Manager also offers customizable insights that can help you understand which posts resonate best with your audience and why, so each time you post a link or a picture, you know it’ll get the most engagement possible.
- Saving time is another huge benefit since Facebook Business Manager lets users schedule posts for any specific day and time they choose, which means you don’t have to spend hours slaving away at your computer, creating posts, or scheduling them for different times of the day.
- Facebook Business Manager offers unique insights that allow you to understand what content is working and what isn’t in terms of its ability to engage with your audience and help you adjust accordingly.
- Facebook Business Manager is a free and easy way to manage your Facebook presence.
- Facebook Business Manager offers options for certain objectives, such as web page conversions and mobile app installs.
Common mistakes when using Facebook Business Manager
One of the primary problems people have with Facebook Business Manager is their inability to access the tool because they’re not setting up a page.
In order to be able to use Facebook Business Manager, you need at least one business page that is set up.
Another common mistake people make when using Facebook Business Manager is that they don’t post often enough or take full advantage of all the features.
One way this can be avoided is by running four different campaigns and testing which ones work best for you and your audience.
Facebook Business Manager alternatives
One of the ways to avoid these common mistakes is by making sure you have a set schedule for posting and sticking with it.
Another way to avoid common problems is by using a Facebook Business Manager alternative such as Hootsuite or Sprout Social.
Overall, Facebook Business Manager offers users a variety of features geared specifically toward small businesses and marketers who want to ensure their social media promotion efforts are as effective as possible.
With a few simple clicks, users can create ads, manage multiple campaigns, analyze their website traffic, and more. So, if you have a social media agency, you’re in massive luck.
These tools make it easier for people to better understand what’s working and adjust accordingly so that they don’t have to spend all day working on various social media promotion projects.
Further Facebook Business Manager tips and tricks
One way to avoid those common mistakes is by making sure you have a set schedule for posting and sticking with it.
Another way to avoid common problems is by using a Facebook Business Manager alternative such as Hootsuite or Sprout Social.
The main thing Facebook Business Manager has going for it is that it’s free and easy to use. It only takes one tool, so you don’t have to spend hours futzing with multiple programs or lose track of what you’re doing. It also offers insights specific to various objectives, such as web page conversions and mobile app installations.
Save yourself time and headaches with Facebook Business Manager!
Did you know that with Facebook Business Manager, you can schedule your posts for any time during a four-week period?
Facebook Business Manager offers insights specific to various objectives such as web page conversions and mobile app installations.
Facebook Business Manager is free and easy to use! It only takes one tool, so you don’t have to spend hours futzing with multiple programs or lose track of what you’re doing. It also offers insights specific to various objectives, such as web page conversions and mobile app installations.
Don’t forget to let your audience know why they should download Facebook Business Manager in the final paragraph!
If you want to save time while posting, schedule times for posts ahead of time without having to go into Facebook Business Manager.
Facebook Business Manager doesn’t only offer insights specific to various objectives such as web page conversions and mobile app installations. It also has unique insights that allow you to understand what content is working and what isn’t in terms of its ability to engage with your audience.
Facebook Business Manager alternatives are Hootsuite or Sprout Social.
Why Should I Use Facebook Business Manager?
Not only is Facebook Business Manager compatible with all of your other social media channels, but it also enables you to manage other aspects of your business all in one place. So, if you have a social media marketing agency of your own, you might want to gear up for this one.
Facebook Business Manager allows both personal and business accounts to be managed on one login. That means that you can post as yourself or as the company with one click!
Additionally, Facebook Business Manager increases transparency in your ads by outlining the exact reach of every post. For instance, you can manage Instagram ads without a hitch.
You can also run your ad reports right from the dashboard, which is incredibly helpful for when you need to quickly reference previous data.
Lastly, Facebook Business Manager makes team management easier than ever before.
With multiple admins, each responsible for different areas of your FB presence, you can ensure that everything is running smoothly.
Facebook Business Manager also takes the stress out of paid advertising by allowing you to schedule ads well in advance.
There’s no need to pay for an ad if it runs outside peak hours because FB provides a complete overview of your campaigns, making it easy to create custom schedules.
How to Set Up and Use Facebook Business Manager
If you already have a personal Facebook account, the first step is to head to your Settings. From there, click on Business Manager near the bottom of the page.
It should only take a few minutes for Facebook to set up your Business Manager. You’ll know that it’s ready when you see a page that looks like this:
In order to get started with Facebook Business Manager, you’ll need to create an ad. From the Getting Started menu, click on Create Campaigns.
You can then select your objective from the dropdown menu.
This will determine what kinds of ads your new campaigns will focus on. For example, if you choose Website Clicks, your campaigns will focus on getting people to click on your website.
You can then name your campaign and select an ad set for it. An ad set includes the target audience that you’re looking for, the type of ads that you’ll run, and other options specific to that particular objective.
After selecting the objective, you’ll be asked to choose a campaign. The options may look a little confusing at first, but you can think of the campaign as your ad type and the objectives as channels. You can select from different kinds of campaigns depending on what kind of ads you’re running, whether it’s web page conversions, mobile app installs, etc.
In this example, we’re setting up a campaign for website conversions. We’ll select the first campaign option and name it Website Conversions 1.
You can then use the +Create Ad button to create your first ad set. After naming your ad set and selecting an audience, you’ll be prompted to upload a photo or video as well as write a Facebook post.
You can now schedule your ad for any time during the next four weeks as well as choose what kind of budget it’ll use. It’s a good idea to set up multiple ads with various budgets and times in order to find out which gives you the most success.
To see how your ads are performing, simply head to your Ads Manager. You can access this by selecting the Ads option in your Business Tools menu or by simply clicking on the arrow to the right of your Facebook Business Manager menu.
You may also want to check out Audience Insights, which can help you understand who’s interacting with your ads and make it easier for you to reach a new audience!
It may take some time to get used to Facebook Business Manager, but once you become familiar with the features and how they work, your ad campaigns will be running in no time.
What can you do with the business manager? A step-by-step explanation
The first step to using Business Manager is setting up an account with Facebook. You can do this by going online and visiting business.facebook.com/overview.
You will find a brief introduction to how the tool works. Furthermore, you will get links that allow access to some features, such as creating assets if needed for troubleshooting purposes only.
1. How to create a new business on Business Manager?
You can create a Facebook Page by logging onto your account on the dashboard, clicking the “Business Manager” option, and selecting “Create Page.”
You should then select the type of page you want to create (Facebook will ask for an organization name).
Next, enter your company name and other information like your website address. Lastly, make sure you’ve selected “Create Facebook Page.”
From the left menu, click on ‘Create a New Page.’ From there, you will be taken through an easy wizard to create your Facebook page in no time at all! Follow these steps to create other assets, like ads and catalogs.
2. How to add an ad account on the Facebook business manager
First, on the left side of Facebook Business Manager, you’ll see “General.” Click on that.
Then, scroll down to “Manage Ad Accounts” and click “Add Account.”
The first thing you’ll want to do is give your ads account a name (let’s say your company name).
Next, give it a Facebook page for which it will be managing ads (if you haven’t set it up yet, don’t fret—we’ll get there) and select an Ad account type. Finally, click “Add Account” and voilà! You’ve got yourself an ads account!
You can also link your Instagram account to your Facebook account.
3. How to request access to other pages via Facebook Business Manager?
One of the great things about Facebook Business Manager is that it allows you to request access to pages that are not your page. You can click on the “request access” button next to the page name and review your request.
In order to add assets, you will need approval from the current owner or admin before they can be authorized.
This process can take some time, and it’s important that Facebook is aware of this, so there are no limits placed on how many requests a user has put in for review.
4. How to manage your business assets in Facebook Business Manager?
With Facebook Business Manager, you can easily and quickly update all the business-related details that matter to people — contact information, company description, operating hours, location, website address, service offerings, and more.
But more than that, you can access different assets, such as pages, ad accounts, apps, commerce accounts, data sources.
· Pages
To manage pages, you will need to go to the page section. Once inside, you can go to the “Pages” menu and select which page you would like to edit.
You are able to update information for your page at any time by editing or adding a new title, description, header photos, cover photo, location, business hours, website URLs, etc.
· Ad Accounts
One good thing about Facebook Business Manager is that it allows you to manage your ad accounts from inside the app. This can save you a lot of time and effort as well as help prevent errors.
Facebook Business Manager also allows you to manage other aspects of your Facebook presence – pages, apps, ads, insights, analytics, and more.
If you have multiple companies or services that are related to each other in some way but not associated with the same business page on Facebook, Facebook Business Manager can help you organize them all in one place.
· Apps
The Developer’s section of Facebook is a goldmine for businesses! From developing apps to integrating with other websites and services, you can do everything from here.
Add your business’s information in order to fetch demographic data about potential customers who may want what they offer. From there, you can take actionable steps based on this info using Business Manager.
· Commerce Accounts
If you’re running a lot of e-commerce stores, you can use Facebook to promote them.
Furthermore, you can manage all the finances from here. Facebook Business Manager is available for your business that will make it easier for you to managing Facebook pages with one tool. The Business Manager was designed for businesses that sell digital and physical products, as well as services.
· Data Sources
Under Data Sources, you’ll find a comprehensive list of data sources. There are products in a catalog, Facebook pixels, custom conversions, offline event sets, and more.
5. How to add people or add partners
Facebook allows you to add partners or assign people to manage your accounts.
This is done by adding the accounts that you want that person or partner to be in charge of and assigning them specific tasks.
It’s also crucially important to create a clear and detailed profile for the individual, so they can easily access what is needed from their assigned position.
6. Organizing assets is key
Facebook Business Manager also lets you organize your assets into groups for quick and easy access. Here’s how:
Click “Groups” in the left sidebar of Business Managers Facebook.
Enter a new name for the group you’re creating (for example, “Events”).
Drag and drop the accounts and pages onto your new group. There’s no limit to how many items can be added to a group!
Once you’ve got some groups and accounts and pages under your belt, it’s time to start creating some ads. Head over to the “Ads” section of Facebook Business Manager by clicking on it in the sidebar. You’ll see that there are already a few campaigns for you to choose from.
Final words
You can use Facebook Business Manager to create new ad campaigns or analyze current ones without having to be logged into the account. That way, you can continue to monitor your page’s performance with your personal account – like when someone tags your page in an Instagram post or when you receive replies from customers on Messenger.
You can also link ads back to the original post on your page. All in all, Facebook Business Manager opens a horizon of opportunities for you.
It is available for free for both personal and business profiles.
What do you think about using Facebook Business Manager? Share your two cents with us in the comments section down below.
